MacDermid companies team up for Automotive Interiors Expo 2013

MacDermid companies team up for Automotive Interiors Expo 2013

Hall 3, Stand A5425


MacDermid Autotype will be teaming up with MacDermid Industrial for Automotive Interiors Expo 2013 to demonstrate how the latest film insert moulding and coating solutions improve the quality and production processes of automotive interior design.  Automotive Interiors Expo 2013, which takes place at Messe Stuttgart, Germany from 4-6 June, is a key event for the automotive interiors community, bringing together the world’s leading manufacturers in a highly specialised exhibition.

XMAPP, QKlad, MacDermid, Autotype

XMAPP and Q-Klad logos

MacDermid Autotype, a manufacturer of specialised films, and MacDermid Industrial, a specialty chemical manufacturer, aim to fire the imagination of designers and stylists to the potential of FIM and chemical coatings to producing cost-effective, impactful and robust finishes.  “We aim to show visitors that, together, our two companies can provide solutions for automotive interior designers, from hard-coated film for dashboards to attractive, resilient metallics for the detailing of features such as door handles and gear knobs,” explains Alan Gardner, Global Marketing Manager, MacDermid Industrial, who will be presenting at the event.  “These features, quite frankly, add a lot of value and, from a design point of view, can make or break a sale. We want to inspire OEM designers to build these solutions into the design during the early stages. By considering our products at this phase, stunning effects can be created allowing them to deliver quality parts that can be tough as well as aesthetically pleasing.”

Automotive Interiors Expo 2013 is dedicated to the latest developments and product launches for the Automotive community.  The event brings together car designers and manufacturers, styling houses, and the full spectrum of car interiors suppliers all under one roof and so the solutions presented on the MacDermid stand are set to be a focus of attention throughout the show.

For further information contact Joanna Locke, MacDermid Autotype, Grove Road, Wantage, Oxon.  OX12 7BZ.  Tel: 01235 771111.  Fax: 01235 771196.

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This press information was written and distributed by 4CM.

For further copies, colour separation requests, images or other details on MacDermid Autotype please contact us on 01908 533253 or email:

About MacDermid Autotype

MacDermid Autotype is the leading global innovator, designer, developer and manufacturer of specialised screen print chemicals and films. In recent years MacDermid Autotype products have brought screen printing to new levels of control and repeatability, reinforcing the benefits of the process for many demanding industrial printing applications.

MacDermid Autotype also manufacture a wide range of speciality films for membrane switches, touch switches and Film Insert Moulding (FIM) products for the automotive, telecommunications and domestic appliance sector. With specialist expertise in precision coating technology, MacDermid Autotype transforms and enhances the performance of films for many high technology and demanding applications.   MacDermid Autotype’s most recent launches have been hardcoated films for the membrane touch switch market, offering unique steel finishes to silky soft to the touch textures.

The company is part of MacDermid Group Inc., a leading global provider of high value-added specialty chemicals and technical services. MacDermid serves the metal and plastics finishing, electronics, oil production and drilling, and graphic arts markets. Established in 1922 MacDermid employs over 2,000 people in operating facilities located in over 24 countries.

About MacDermid Industrial Solutions

MacDermid Industrial Solutions is in the international business of researching, developing, manufacturing, marketing, and servicing, for optimum profit to us and our customers, specialty chemicals and coatings for  metal and plastic substrates– in accordance with accepted ecologic and social considerations. We are a key component of the surface finishing supply chain for industries including aerospace, automotive, electronics, plumbing and tubular furniture.

MacDermid was founded in Waterbury, Connecticut in 1922 by a Scottish immigrant named Archie J. MacDermid. Archie sold the company to the employees, led by Harold Leever, in 1959. Harold believed that people were the company’s most important asset. Harold had a deep respect and affection for the “family” of workers. He left MacDermid with a strong legacy of caring about our employees, and a well stated Philosophy that outlines our core beliefs. In the 60’s and 70’s, MacDermid expanded from its metal finishing roots into plating on plastics and electronics, and also expanded globally into Europe and Asia. Beginning in the mid-80’s MacDermid invested in a number of acquisitions increasing its reach into the current business and expanded into new markets.

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