Automotive Decorative Finishes – Seminar, Museo Ferrari – Maranello, Italy

16th – 17th May 2013

Ferrari museum

Ferrari Museum

16th and 17th May 2013 was the date for the MacDermid Decorative Automotive supply chain seminar. The seminar was held at the prestigious Ferrari museum in Maranello, Italy. The gathering was to inform delegates on the latest developments of surface coatings for interior and exterior components.

The meeting was opened by Mr. Massimo Garzone, Executive VP of ASF Europe and IS R&D and Marketing. He outlined the days’ agenda and explained why MacDermid is an important part of the automotive supply chain for surface finishing including new product innovation and collaboration with most major global automotive manufacturers.

Following the introduction, 2 key note speakers from FIAT group were invited to present from the OEM perspective.

Mr. Vincenzo Vullo from the Centro Stile explained how FIAT decides on interior design for future models. They look at other design fields to understand the trends and derive inspiration for new colours and materials. Then these will have to meet the FIAT group requirements for abrasion and corrosion resistance. To test new concepts they use vehicles in the Maserati, Alfa Romeo and Fiat brands. Mr. Vullo finished by stating that future trends will be based on a contemporary mix of brilliant, vivid, matt and 3D coloured finishes.

Presentations from FIAT continued, with Mr. Giancarlo Marchiaro (CRF Material Engineering) informing the audience why they believe decorative trivalent chromium is the future. Their reasons include both environmental factors (based around legislation such as REACH and SEVESO III) and performance criteria.

MacDermid decorative seminar

Decorative Automotive Seminar

The environmental factors can be summarized as:

• Sustainability in the supply chain
• Resource management
• Waste management
• Control of hazardous substances
• Low environmental impact of products

The performance criteria are evaluated on traditional accelerated testing (i.e. CASS) and real life testing as well as new testing based on resistance to environments where calcium chloride is used for de-icing. This is typically referred to in the industry as “Russian Mud”.

Technical experts from the MacDermid group of companies then presented new technologies which were able to answer the needs outlined by FIAT.

This began by Mr. Kevin O’Hara (Global FIM Product Manager MacDermid Autotype) presenting the latest “In Mould Decoration” for automotive interiors. This hardcoat film provides exceptional wear and abrasion resistance for dashboard and electronic component fascias. It also provides for improved functionality as items such as switches can be incorporated in the actual component design!

Next MacDermid Industrial Solutions R&D Director Mr. Terry Clarke launched the MacDermid Fashion Finish range. This includes satin nickels and dark trivalent chromium coatings as well as a unique new UV curing electrophoretic lacquer.

MacDermid Fashion Finishes

Parts displaying the MacDermid Fashion Finishes

The combination of satin and dark has the benefits of offering stylist new finishes to excite customers by differentiating the trim on their vehicles from traditional bright chromium. Additionally trivalent chromium finishes are proven as the only metallic coating to resist calcium chloride induced corrosion.

The UV lacquer opens opportunities previously limited to designers working with plastics, namely a coloured metallic based coating. Cured at low temperatures, this lacquer can be applied in full production to the ABS / ABS-PC substrates. Being electrophoretic means that it can be applied over nickel plated coatings. Combined, these bring the benefits of a production proven coating which has an excellent appearance and abrasion resistance.

Mr. Clarke then introduced MacDermid’s new chromium-free etch for plating on plastics. This patent applied for technology delivers an etched surface morphology similar to traditional chromic acid based etching solutions. Combined with decorative trivalent chromium plating solutions, these technologies enable platers of plastics to avoid the use of carcinogenic hexavalent chromium compounds.

MacDermid Ferrari

Delegates visit the Ferrari museum

The technical session was followed by dinner which allowed all the participants to discuss the technical presentations directly with the technical and automotive design experts.

The seminar finished with a visit to the Ferrari production, test track and museum. Delegates agreed that the meeting had provided valued information to the Italian decorative and automotive design supply chain.

For further information about this event please contact Mr. Claudio Travi of MacDermid Italy, , Key Account Manager for the FIAT / Chrysler global surface finishing supply chain.

For more images taken during the conference



15:35 – Interior automotive coatings – c

15:35 – Interior automotive coatings – changes in finishing technology
Alan Gardner,global marketing manager,MacDermid Industrial Solutions, UK

Traditionally, plastic components were bright chromium plated – a finish that highlights natural contours, gives a feeling of quality, is robust and easy to clean. Today engineers are specifying alternatives including satin chromium, as a non-glare finish, and dark chromium, which offers a ‘warmer’ aspect. And tomorrow? Coloured finishes that retain the attributes of plated metallic layers are now possible due to advances in UV curing technology.

Collectively these give three-dimensional choice for coatings that must not only look appealing, but endure day-to-day handling when applied to components such as door handles.

%d bloggers like this: